... out-of-the-box marketing features IBM WebSphere Commerce 7.0 comes with a substantial set of marketing activities, namely web activities, e-mail activities and dialog activities. These are all part of a feature known as 'Precision Marketing' which works roughly as follows: An active customer action or a background processing action causes
While businesses are busy making the move to socially-connected and interactive online experience for their customers and partners, some common issues are starting to emerge, for example: -- Do we have the critical mass to set up our own social network, or do we piggy-back on to an existing network?
IBM is beta-testing its own cloud at https://www-180.ibm.com/cloud/enterprise/beta/dashboard, after a successful experiment creating machine templatest with Amazon EC2. As a company with hardware and operating system roots, it was smart to get on to the cloud bandwagon, which is essentially the commoditization of
While implementing Enterprise 2.0 social and collaboration platforms for enterprises, this question invariably pops up: What control processes do we need to put in place? The answer is not quite straightforward. The extraction of knowledge and its accumulation and organisation has to be as easy and seamless as possible,