eCommerce - Akber A Choudhry

Linking Dialog and Web Activities in WebSphere Commerce Marketing

... out-of-the-box marketing features IBM WebSphere Commerce 7.0 comes with a substantial set of marketing activities, namely web activities, e-mail activities and dialog activities. These are all part of a feature known as 'Precision Marketing' which works roughly as follows: An active customer action or a background processing action causes

server

Will OpenSocial Accelerate Social Commerce?

While businesses are busy making the move to socially-connected and interactive online experience for their customers and partners, some common issues are starting to emerge, for example: -- Do we have the critical mass to set up our own social network, or do we piggy-back on to an existing network?

IBM

IBM's Test and Dev Cloud

IBM is beta-testing its own cloud at https://www-180.ibm.com/cloud/enterprise/beta/dashboard, after a successful experiment creating machine templatest with Amazon EC2. As a company with hardware and operating system roots, it was smart to get on to the cloud bandwagon, which is essentially the commoditization of

server

Third Generation eCommerce

If the first generation of eCommerce was the shopping cart, and the second wave was enabling all sales channels in addition to on-line sales, then we are now beginning a new trend: the creation of an ecosystem around offered products and services. While the term 'social commerce' is still being

WebSphere

First Looks: IBM WebSphere Commerce 7.0

I took IBM WebSphere Commerce 7.0 for a spin over the past couple of days. First impressions: generally, it had to keep up with the overall WebSphere versioning scheme, but in reality it is more like 6.5 than 7.0 (or maybe even 5.8 if one believes

portal

Monitoring Enterprise 2.0: Content First, Management Later

While implementing Enterprise 2.0 social and collaboration platforms for enterprises, this question invariably pops up: What control processes do we need to put in place? The answer is not quite straightforward. The extraction of knowledge and its accumulation and organisation has to be as easy and seamless as possible,

portal

Identity Management as the Foundation of Collaboration

Identity analysis and structure is the cornerstone of any collaboration system. Some questions that need to be asked are: Who are the people that are required to collaborate, and any possible groupings that need to be thought of? Are these external only, internal, or a mix. What is the level